Staff

Denise Morris, Executive Director of Economic Development

Denise joined the City of Pilot Point in May of 2018.

As Director of Economic Development, she strives to expand sales tax in the community, encourages the creation of jobs, improves the quality of life and engages with local business owners to facilitate a strong local economy. Morris, a native Oregonian, has previously lived in Georgia and California, but has been a Texas resident for nine years. She has a background in marketing/public relations, business ownership and served four years as Executive Director of the Pilot Point Chamber of Commerce.  Morris holds a Bachelor of Arts in Communication/Public Relations from Pacific Lutheran University.

Reach out to Denise: [email protected]


Sarina Castro, Economic Development Marketing Coordinator

Sarina joined the City of Pilot Point in January 2024.

In her role with the Economic Development Department, Sarina will be managing the social media for both Visit and Develop Pilot Point. She has 10+ years in hospitality putting together events, managing multiple venues and eventually moved in corporate marketing for a major companies in the Fintech and Real Estate industry. She grew up in California and Arizona but has resided in Frisco, Texas for 13 years. Sarina is bringing in a different perspective to our current social media and want to engage the amazing people of Pilot Point while highlighting our town charm.

Reach out to Sarina: [email protected]